Marketing films to 8½ yr olds in Newington

Logo of  8½ Foundation

Yes, that is the line taken by a company based at 37 Newington Road.  They are supported by Creative Scotland.  Here is their mission:

The 8½ Foundation is a Scottish-based not-for-profit organisation dedicated to introducing world cinema to children. Its aim is to create a new birthday: a film birthday, at the age of 8½, that celebrates the power of cinema to expand children’s horizons and welcomes children into the wider world of movies, beyond what is normally available to them at the multiplex or on their TV screens.

 Fuller details here and their list of movies is here.  Great excuse to organise a children's party!